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E-Commerce Marketing Manager (CIS countries)

Москва, Пресненская набережная, 10блокС
От 3 до 6 лет, Полная занятость, 2021.12.26

The E-Commerce Marketing Manager will help execute, deliver and report on our Onsite Marketing strategy. This position will be responsible for supporting, planning and implementing online marketing activities across different channels and markets, primarily CIS, while working with cross-functional teams to support key business goals.

What you will do:

  • Coordinating CIS countries calendar with global and RU activities
  • Visually designing & organizing landing pages and special activities for assigned markets
  • Organizing pages & images using a consistent naming convention schema
  • Effectively communicating the brand vision and voice in all copywriting & visual design tasks across countries with relevant translations
  • Suggesting/making improvements where possible
  • Focus on high CTR & CR
  • Great UX/UI that solves consumer problems
  • Working with marketing leadership to pivot pages & product/offer structures as needed
  • Working with creative teams to get assets for pages where needed
  • Using split testing to optimize for opens, clicks, conversations & long-term page structure impact on a regular basis
  • Actively split testing pages and visuals to increase conversion rates
  • Release banners and other resource according to calendar for different countries
  • Prepare and launch push notifications, direct emails, etc for assigned markets
  • Coordinate cross-functional teams, and communicate with internal and external parties, while meeting tight deadlines

Candidate profile:

  • 3+ years of relevant work experience in E-commerce/online marketing
  • Experience in planning digital marketing calendar in multi-brand/multi-category projects
  • Advanced English
  • Ability to drive and coordinate marketing campaigns independently and experienced in Project management.
  • EXTREMELY organized & able to optimize SOP’s & naming conventions
  • Extremely detail-oriented and thorough to avoid inconsistencies or errors
  • Being task-oriented, and able to manage your own workflow
  • Deep analytical abilities with data, strong learning ability and handling stress ability are needed.
  • Great communication skills
  • Cross-cultural working experience is a plus
  • CIS countries business coordination activities is a plus
  • Basic copywriting experience is a plus
  • Basic graphic design skills to fix or edit images
  • Expertise with WordPress Elementor, Woo Commerce, Shopify & similar is a plus
  • Expertise in Google Analytics is a plus
  • We don’t want to micromanage you - we want the type of person who actively seeks to improve things when there’s a lull in the action
  • Loves to beat what was previously “the best we can do”

What we offer:

  • Work for one of world's biggest IT companies in Russia;

  • Comfortable office in Moscow City with limitless fruits and coffee;

  • Competitive salary with performance-based bonuses;

  • Mac or Windows laptop of your choice;

  • Corporate medical insurance.